Relabelling T-shirts: How Can it Support your Brand?

With so much competition out there, it can be hard for smaller brands to distinguish themselves amongst the rest, so it’s important find a way to show that your independent brand is here to stay. Whether it’s branding through screen printing, dye sublimation or embroidery, creating a professional looking product is the most important thing you can do for your T-shirts.

Relabelling T-shirts is one way that many brands help their clothing to stand out and it ensures that your product is completely unique to you. It is achieved by removing generic wholesaler branding from different garments and replacing them with your own, showcasing your branded product in its entirety. Most relabelling is achieved by physically unpicking the stitching from the existing label and re-stitching your own labels back into the T-shirt, leaving you with a smooth, seamless finish.

Some smaller brands choose not to use relabelling services, with some even relabelling T-shirts themselves. Both of these decisions can cause issues when it comes to your professional branding and can make a piece of clothing look sloppy or untrustworthy. As a small brand, you may not have the machinery or man power to successfully unpick and re-stitch labels quickly and effectively, resulting in hours of wasted time and ultimately, a scruffy finish.

Alongside this, by leaving wholesaler labelling in your garments you send mixed messages about who you are as a brand – remember, the biggest brands always use their own labels. Because of these factors, it’s important not to see re-labelling T-shirts as an extra cost but as a way of achieving a fantastic looking product, whilst creating hundreds of extra hours that could be put to better use.

There are a number of different shapes and sizes you can use when it comes to relabelling T-shirts and a consistent size will give you another opportunity to add to your unique image. Even if your company specialises in distinctive clothing, every brand should have some uniformity so that a potential customer can recognise and differentiate your brand from the rest. Loop folds, single cuts and mitre folds are just some of the different labelling options available, so make sure you play around with different designs before you make a permanent decision on your label of choice.

Remember – it’s the little things that make your brand unique, so give them the attention they deserve.